The growing interest in the Ukrainian consumer market in convenience foods and ready-to-eat meal solutions is opening up a new customer base in one of Europe’s largest countries for JBT’s innovative food processing solutions. The opportunity to showcase some of these solutions is the focus for JBT at this week’s InProdMash trade exhibition, which is taking place in Kiev from September 10-12.
As part of its presence at the largest food processing trade show in Ukraine, JBT is highlighting solutions that range from Frigoscandia freezing and chilling equipment through to cooking machinery that brings efficiency and reliability to food processing.
Victoria Ortillez, JBT’s Area Sales Manager for Ukraine, explains, “There are more than 40 million people in Ukraine and all of these people need to eat something, but this market has still to develop when it comes to cooking solutions. For example, it is still at the very beginning of development when it comes to ready meals, so we would like to be there to support the growth of this new industry in Ukraine.”
“During the Soviet era, the country was very closed-off, but as people travel more, they are coming into contact with different products – such as ready meals and convenience foods – and asking for those kinds of products here in Ukraine,” she adds.
JBT is exhibiting at InProdMash 2019 at the Kiev International Exhibition Center from September 10-12